Lisa Ma
2009-11

(AFA) Association of Feline Association

Scientific research has found parasitic Toxoplasmosis infection from cats to cause women to appear more
attractive, sociable and intelligent. Felitherapy is a spa treatment experience situated at cat lady’s homes, for
women who are interested in the positive behavioural change.
I familiarised myself with the world of cat ladies, the specialists of “organic cats”. Most of them were elderly
pensioners struggling to keep up the with the expensive vet and food bills on their dwindling pensions.
The result was cat ladies who join a system called Association of Feline Association that provides vetinary
service and food for the cats, monitoring their health conditions and guaranteeing their purity from all
diseases except for Toxoplasmosis. The cat owners, for a commission, offer Felitherapy treatment to spa-goers
and sell products that extend the experience. Some of the consumables are made by the cat ladies and others
are from the Association of Feline Association. Similar to Avon Ladies, the system creates strange encounters
as the prescribed Felitherapy service is represented under the aesthetics of the individual sales woman.



RELATED LINKS
AFA Movie

OTHER PROJECTS
Heathrow Heritage
Wellman Waters



Felitherapy £12.99/30min, booking through AFA
Felitherapy £12.99/30min, booking through AFA
Cat vacuum (leased from AFA) +wool £7.99/50g yarn (Colour may vary)
Cat vacuum (leased from AFA) +wool £7.99/50g yarn (Colour may vary)
Knitted "post-spa shop" with catnip cupcakes and other curiosities
Knitted "post-spa shop" with catnip cupcakes and other curiosities
Neutra- Tox 729.99, by AFA. (Gold nano-technology for Toxoplasmosis specific laser removal)
Neutra- Tox 729.99, by AFA. (Gold nano-technology for Toxoplasmosis specific laser removal)