James Chambers

I am interested in the potential of anthropomorphic behaviours within domestic products. While we may outwardly consider all our decisions to be rational, the majority are made in deep seated, sub-conscious parts of our brain. These brain areas are particularly tuned to natural forms and behaviours, as during our evolution heightened awareness of natural threats increased our chances of survival. While we are no longer at risk of being eaten, these instinctive responses are still very much ingrained. I believe designers can use these responses to engender emotional attachment, extend product life and suggest a new relationship between owners and products.

Attenborough Design Group
Red Goods

James Chambers