Dr. Weiskind’s Day is a fictional event inspired by real annual celebrations, such Father’s Day, that companies commonly exploit for marketing purposes.

 

Dr Weiskind’s Day, often simply known as Weiskind’s Day, is an event held every year on 18 June. Weiskind’s Day promotes the sharing and matching of genetic information for medical, genealogical and dating purposes in many countries around the world.

Weiskind’s Day was first celebrated on 18 June 2012 in the United States. It was started by the US-based Donor Sibling Registry and medical company Geneshare Ltd to reduce the incidences of accidental incest and encourage people to value the importance of genetic information.

To mark Weiskind’s Day, people commonly exchange a Geneshare Ltd Genetic Pendant™, as well as edible gifts and greeting cards that encourage the sharing of genetic information. These items may not express real romantic interest or a true desire to identify new family members, but are often used more generally as a medium for social engagement.